Talk me through it
There is a big sea-change amongst global businesses; new ideas are game-changing, business models are being torn up and replaced by something dynamic and agile.
We need to look at the way we buy services, and the kind of challenging thinking that brings new, workable ideas for less money. There has to be more value in the market place, value that you can buy while avoiding the typical agency structure, overheads and mindset.
The old agency model is looking tired. Creative Collectives and Co-operatives are the future.
We believe that best minds and talent are freely available as independents; all that is needed is an efficient way to curate them so any client can easily buy and use this fresh talent.